Heather Sky is a small business owner based in Venice. She teaches art classes to children out of her home. Although she gets much business from word of mouth, she knew that an online presence, and particularly a website to act as a central hub for her content, was essential. Parents are highly unlikely to send their children to an individual who they can't get a sense of. Her website acts as a virtual browsing area where potential clients can browse and get a feel for Heather's personality The design had to be friendly, but engaging. We decided on a simple color scheme with a child-like font. An abundance of images was necessary to help potential clients feel that they were "at home" with Heather. We also needed to show how happy and engaged her students are; a picture is worth a thousand words. I custom designed a simple logo from existing assets (see above), working to convey a sense of fun. Heather's brand is "homey" and "inviting." She didn't want too much flash, and I worked to employ an excess of white space so that all the attention would be focused on the images. I made sure to include all essential info before the user has to scroll.